Author: akinmacaulay

The Nigerian Business environment is very tasking, it takes the resilient to thrive and survive. While there are a plethora of theories and steps towards achieving success in a chosen line of business, the power of visibility and accessibility, is not mentioned enough.   When I read that the popular Korede Spaghetti had N1 billion turnover on Chowdeck, I had to re-evaluate my career . No disrespect to food vendors, but how on earth can a fastfood restaurant generate so much revenue in the spate of a few months. Because I had some knowledge about fastfood management (had a stint way…

In 2005, Steve Jobs shook hands with a man who would later lead the destruction of Apple’s dominance in the smartphone world. That man was Chang-Gyu Hwang, a top executive from Samsung. Hwang had something in his pocket that Apple desperately needed to stay alive - something Steve Jobs would later call a “life-or-death solution.” That thing was  NAND flash memory, a new kind of memory chip that could store large files (like music) without taking up too much space. Exactly what Apple needed for the iPod to become lighter and faster. When Jobs saw it, he lit up. “This…

For years unending, most of what organizations measured in terms of digital marketing was visibility (number of followers, likes or comments), or how brands trended on major social media platforms; howbeit, for a timeframe. While brand visibility increases the chances of converting leads to actual sales, it requires good strategy to actually achieve this, and this is the biggest task many shy away from. Companies do exist to make profit, and 80% of all corporate problems can be resolved by increasing sales. Albeit, most corporate executives still treat digital spends as a cost center, rather than a revenue generating asset…

Over the years, I have come to the realization that African Governments need to communicate more effectively to rally their country men due to longtime perception problems and trust issues. Years of disappointments have made the Government farther from the people. While ethnic and religious sentiments divided the populace, the Government also has a huge problem of communicating it's ideas, in a way, the people can understand. Just like a father that has teenage kids, African Governments needs to have a system of communication that is both intentional, and will permeate the society using culture and trends to reinforce it's…